Cool Shit

Tom Rothman (Head of Fox) talks Avatar

IESB: So, potentially, this is a franchise?

TR: If it does well, yes, absolutely, in terms of an arena a whole new world. But for us, it isn't any of that, it isn't even the technology, it isn't even the look and the world all of which is the coolest shit I've ever seen, it isn't even any of that, it's that it's a great story. It's just a great story ...